What prompted me to this blog post are the changes that has been done to the Popular Woodworking homepage.
If you like me has visited the page over that last couple of years (I think I have frequently visited it for something like 10 years) You will almost be able to describe for someone how it looked and how the page was built up without even opening the homepage.
The current staff this month of the magazine has decided to launch a new website.
As you can see from the comments most people don't seem very impressed with the change.
I don't mean to move that particular discussion over on this blog, because it is better that people actually raise their voices at popular woodworking, so the crew over there can get a much broader view on what the readership base thinks about it.
Back to the conservative issue:
If I look at ads in woodworking magazines or homepages, they generally tend to be created much the same way, brownish tinted dream scenarios with a bit of dust and plane shavings.
Flannel shirts and jeans and maybe a baseball cap.
I have yet to see a "woodwork of the future ad" with a silver clad astronaut lasercutting a piece of MDF in front of some rainbow coloured garage door in outer space.
I guess that the people who are designing the ads know their demographics well enough to now that it just won't sell anything.
I personally feel that woodworking for me is like a "safe haven" away from where I have to think about that the world is moving forward, and that I have to reluctantly follow along. And I guess that a lot of others feel similarly one way or another.
When Megan Fitzpatrick campaigned to get more women into woodworking, the general response seemed to be that:" We are here for the woodworking, leave out the politics."
Very few commented directly on if it was a good or a bad idea.
Still the website remained like it had always been. It was kind of like your old fashioned hardware shop (the one that doesn't exist anymore except in your dreams and in the movies). With a knowledgeable and friendly clerk, only quality products on the shelves. Suddenly this store carried a weird new product (female woodworkers).
Megan left and the female woodworkers were sort of not refilled into the shelves.
But now this fantasy hardware store has suddenly moved and at the same time turned into an orange coloured newly designed shop, probably with a "latte machine" somewhere on the show floor.
Gone is the familiar smell of the old dusty shelves and the ringing of the bell whenever the door is swung open. The floors are no longer the same and there is a new face behind the counter.
I am still considering whether or not to find "another hardware store", or try to give the newly rebuilt one a chance.